Google Ads for healthcare providers and private practices
For physiotherapists, private GPs, dentists, cosmetic clinics and specialist practices, most new patients start with a Google search for a specific condition or treatment. Google Ads puts you in front of that search at the moment it happens, with every call and form tracked back to booked appointments.
What you get
- Condition and treatment-level Search campaigns ("private physiotherapist near me", named procedures and conditions)
- Local and Performance Max campaigns for practice-wide visibility
- Ad copy and landing pages built to meet Google's healthcare advertising policy
- Call tracking and form tracking as one funnel
- Negative keywords to filter out NHS, job-seeker and research traffic
- Weekly optimisation and plain-English reporting
Built for private practice, whatever the specialty
The structure changes by specialty, but the approach is the same: find the searches with real booking intent, and build a campaign and landing page around each one.
- Physiotherapy & sports injury clinics
- Private GPs & primary care practices
- Dental & orthodontic practices
- Cosmetic & aesthetic clinics
- Chiropractic & osteopathy practices
- Podiatry clinics
- Dermatology practices
- Fertility & women's health clinics
- Mental health & counselling practices
- Private consultants & specialist surgeons
- Hearing & audiology clinics
Search is where the decision already started
Someone typing "private knee specialist" or "cosmetic dermatologist Manchester" has already decided they want treatment, they are choosing who from. Ranking organically for those terms takes months, if it happens at all. Google Ads puts you there today, in front of exactly that search.
Every specialty searches differently
A physiotherapy clinic gets searched by condition ("tennis elbow treatment"), a cosmetic clinic by procedure name, a private GP mostly by "near me" and by name once known. We build the keyword structure around how your patients actually search, and keep negative keywords tight so budget is not wasted on job applicants, students or people looking for NHS-only care.
Proven in the sector
A clinic run continuously for 15 months got stronger over time, not weaker: 388 conversions at £25.64 each. A physical therapy practice built for higher-value cases held a $61.79 cost per enquiry across 277 conversions. A previously flat account was rebuilt into a tracked funnel producing 92 enquiries at $45.61. All three are on the Work page.
Common questions
Is Google Ads worth it for a private healthcare practice?
For most practices taking private patients, yes. People searching for a named condition or treatment are close to booking, and the value of a single patient, especially for an ongoing treatment plan, usually covers the cost of acquiring them many times over.
What's the difference between Google Ads and Local Services Ads for a clinic?
Standard Google Ads is pay-per-click and gives you full control over campaigns and budget. Local Services Ads, where your category and area are eligible, carries a Google Guaranteed or Google Screened badge and charges per lead instead. More on the Local Services Ads page.
Are there restrictions on advertising healthcare services on Google?
Yes. Google has a healthcare and medicines advertising policy, and some categories require certification before ads can run. We build campaigns and ad copy to work within those rules rather than risk disapproval or a suspended account.
Do you help small or single-practitioner practices, not just multi-site clinic groups?
Yes. We work with solo private practitioners and consultants through to multi-site clinic groups, and scope the account structure and budget to match.
Do you have a Google Ads expert dedicated to healthcare, or just a generalist?
One person manages the account directly, with healthcare-specific experience in condition-level keyword structure, negative-keyword filtering and advertising policy.
Tell us where things stand
Share your current spend and targets. You'll get a straight answer on what's realistic and how we'd get there.