A Google Ads consultant, not a call centre
Whether you're looking for a Google Ads expert, a specialist, an Adwords consultant, or just someone to actually manage the account properly, this is one person running it, not a rotating cast of juniors at a big agency.
What you get
- Direct access to the person actually managing the account, not an account handler relaying to someone else
- Campaign structure, keyword research and ad copy built around your services
- Weekly hands-on optimisation, not a set-and-leave account
- Conversion tracking that ties spend to actual booked work
- Plain-English reporting instead of a dashboard full of jargon
Consultant, specialist, expert, Ads manager
People search for this service under a lot of different names, but they're describing the same thing: someone who plans, builds and actively manages a Google Ads account, rather than software that runs itself. Whatever you call it, that's what this is.
Consultant vs. agency vs. in-house
A large agency has more resources and specialist departments, but your account often sits with a junior handling dozens of others at once, with an account manager relaying updates rather than making the changes themselves. Doing it in-house gives full control but needs real time investment to learn the platform properly. A dedicated consultant sits between the two: one person, directly reachable, who actually knows your account, without the overhead of a big agency structure.
Who this suits
Service businesses that want a straight answer and a person who picks up the phone, not a ticket system. See more about Edward, or the results from accounts managed this way.
Common questions
What does a Google Ads consultant actually do?
Structures your campaigns around real buyer intent, writes and tests ad copy, manages bids and budget, builds keyword and negative-keyword lists, sets up conversion tracking, and reviews the account every week rather than setting it up once and leaving it.
Is a consultant better than an agency for a small business?
It depends what you value. A large agency has more bodies and specialist departments, but your account often sits with a junior who is managing dozens of others. A consultant or specialist means one person who knows your account properly and is directly reachable, which tends to suit smaller, hands-on businesses best.
How much does a Google Ads consultant cost?
Management is a monthly fee on top of ad spend, scoped to the size and complexity of the account rather than a flat rate. Book a call and you'll get a straight number.
What's the difference between a consultant, a specialist and an Ads manager?
In practice, not much. Consultant, specialist, expert and Ads manager all describe the same core job: someone who plans, builds and actively manages your Google Ads account. The label people search for varies more than the actual service.
Tell us where things stand
Share your current spend and targets. You'll get a straight answer on what's realistic and how we'd get there.