Your ads, landing pages and follow-up, planned together and run by one person. I help local service businesses turn ad spend into calls, enquiries and booked work, tracked from the first click.
Edward Eaton runs every account personallyGoogle and Meta Ads to bring the demand. Landing pages and CRO to turn it into enquiries. Tracking and CRM to keep every lead moving. Take the one you need, or run all four.
Search · Performance Max · Local
From £500 a month, plus ad spend
Search, Performance Max and local campaigns built around buyer intent: account structure, keyword and negative-keyword work, and offers that match what people are searching for.
Prospecting · Retargeting · Lead forms
From £500 a month, plus ad spend
Facebook and Instagram campaigns for demand you can't capture on search: audience testing, creative angles and lead forms that still qualify the right people.
Landing pages · A/B testing · Speed
From £350 a month
Landing pages designed to convert, plus lead filtering, UX fixes and form and page-speed work so more of the right people take action.
GA4 · Server-side · Automations
From £450 a month
GA4 and server-side tracking, CRM setup, lead scoring, automated follow-up and dashboards, so every enquiry is chased and every decision is made on data you trust.
All four services, planned as one and run by one person. Nothing gets lost between suppliers, and every pound is traced from the first click to the booked job. You can start with a single service and add the rest as it makes sense.
Google Ads, Meta Ads, CRO and CRM together. Bought separately the same four come to £1,800 a month.
Put one specialist on the ads, the pages and the follow-up, and let the numbers decide.
From real accounts
If your customers search Google, scroll Facebook or Instagram, or ask around before they hire someone like you, this system suits you, whether you are in Blackpool, on the Fylde coast or further afield. The method is the same everywhere; what changes is the search behaviour and the sales cycle.
Photo: Shixart1985, CC BY 2.0Private clinics and practices. Condition-level targeting turns sporadic enquiries into a schedule the front desk can plan around.
Photo: Patsy Lynch / FEMA, public domainConservatories, garage conversions, media walls and more. High-ticket, considered purchases, qualified before your team quotes them.
Photo: Basile Morin, CC BY-SA 4.0Venues, event professionals and restaurants. Campaigns optimised to a booking or a ticket sale, paced around your calendar.
Sharp Google and Meta campaigns do the heavy lifting, but they only pay off when the click, the page and the follow-up all pull their weight. We build those around your ads so more of every pound spent comes back as a real enquiry.
Campaigns built around what your buyers actually search for and respond to, so budget goes to people ready to hire, not cheap idle clicks.
Every click lands on a page written for your specific buyer and offer, so more visitors turn into enquiries instead of quietly bouncing.
New enquiries get an instant response and a booked follow-up task, so the leads you've paid for don't leak away to whoever calls back first.
A media walls installer (~£2,000 per job) had grown on referrals alone. Steady work, but no way to predict or scale it. We built a dual-platform system: Google Ads to catch high-intent searches, Meta Ads to build awareness with homeowners, every call and form tracked, budget moved to what worked month after month.
★★★★★"Edward is an expert in his field and has only brought a driven attitude to provide quality results."
★★★★★"It was a pleasure working with Edward on our project. We were new to Google Ads and he walked us through it step by step, with insight that would have taken us a while to figure out. We'll definitely be using Edward again."
★★★★★"Eddy was the man. He answered all my questions and was very knowledgeable."
★★★★★"Excellent service. Would recommend, and will be using again."
★★★★★"Gave good tips and tricks on how to improve my Google Ads."
No packages. We get to know your business, work out what it actually needs, build it, and grow it once the numbers stack up.
A free consultation to understand your business, your goals and how you win customers today.
We map out what will move the needle for you: the channels, the fixes, the targets. You sign it off before anything starts.
Campaigns, pages and tracking set up properly and launched against the numbers we agreed.
Weekly optimisation and plain-English reporting. Once it's profitable and steady, we scale the spend.
That means we're selective. Here's who we do our best work with, and who we're not right for.
EE
I'm Edward Eaton, the founder, based in Blackpool. I run every account myself: the ads, the landing pages, the tracking and the follow-up. I started the agency after seeing the same pattern again and again, good ad accounts held back by the page, the tracking or the follow-up behind them, so I fix those too.
Practical advice on Google Ads, Meta Ads, tracking and getting better leads.
How to do paid ads for a service business: which platform to start with, budgets, offers, pages, tracking and the mistakes that waste money.
A practical guide to generating quality leads for a service business: where they come from, how to qualify them, how to track them and what to fix first.
What a CRM is, what it does for a service business, when a spreadsheet is enough and what to look for before you buy one.
Paid advertising and lead generation for service businesses: Google Ads, Meta Ads, conversion rate optimisation, and the tracking and CRM around them. One person running it hands-on, not an account passed around a team.
Google Ads (Search, Performance Max, Local and Shopping) and Meta Ads (Facebook and Instagram). Most accounts use both, weighted to whatever is producing enquiries.
Most service businesses start at £1,000 to £3,000 a month in ad spend, plus management. Below about £500 a month there usually is not enough data to optimise properly.
Enquiries usually arrive in the first few weeks. A reliable read on cost per lead takes two to three months while the account gathers data and wasted spend is cut.
The campaign is treated as one part of a system. The landing page, the tracking and the follow-up are built around it, so more of the spend ends up as a real, booked job rather than a click on a dashboard.
Home improvement, healthcare and physiotherapy, events and hospitality, product and e-commerce, education, and marketing agencies that need a paid-media backend.
Send a few details about your business and current spend. You'll get an honest view of whether we can help and what it would take, usually back to you within one working day.
We're a fit if you're already generating business, can handle more leads, and have a monthly ad budget of £500+ (£1,000+ recommended). We ask for a 3-month minimum so the work has time to compound.