Intent-first targeting
Campaigns built around what your buyers actually search for and respond to, so budget goes to people ready to hire, not cheap idle clicks.
Paid ads agency for service businesses
Turn ad spend into a steady stream of qualified enquiries.
We run Google and Meta ads for service businesses, and build the landing pages, tracking and follow-up around them, so the right enquiries land in your inbox, ready for you to turn into booked work.
+40Campaigns launched
5,000+Leads generated
£1m+Ad spend managed
Trusted across service industries
Our approach
The campaign is the engine. The rest makes it profitable.
Sharp Google and Meta campaigns do the heavy lifting, but they only pay off when the click, the page and the follow-up all pull their weight. We build those around your ads so more of every pound spent comes back as a real enquiry.
Pages built to convince
Every click lands on a page written for your specific buyer and offer, so more visitors turn into enquiries instead of quietly bouncing.
Follow-up that never sleeps
New enquiries get an instant response and a booked follow-up task, so the leads you've paid for don't leak away to whoever calls back first.
What we do
Full-funnel performance marketing.
Google and Meta Ads to bring the demand. Landing pages and CRO to turn it into enquiries. Tracking and CRM to keep every lead moving. Take the one you need, or run all four.
Google Ads
Search · Performance Max · Local
Search, Performance Max and local campaigns built around buyer intent: account structure, keyword and negative-keyword work, and offers that match what people are searching for.
Meta Ads
Prospecting · Retargeting · Lead forms
Facebook and Instagram campaigns for demand you can't capture on search: audience testing, creative angles and lead forms that still qualify the right people.
CRO
Landing pages · A/B testing · Speed
Landing pages designed to convert, plus lead filtering, UX fixes and form and page-speed work so more of the right people take action.
CRM & Automation
GA4 · Server-side · Automations
GA4 and server-side tracking, CRM setup, lead scoring, automated follow-up and dashboards, so every enquiry is chased and every decision is made on data you trust.
Four services. One system.
Run the full system or start with the piece that's holding you back. Each one feeds the next: sharper targeting into better pages, cleaner data into smarter spend, automation so nothing is wasted.
+40Campaigns launched
5,000+Leads generated for clients
£1m+Ad spend managed
Since 2022Managing Google & Meta ads
Case study · Home improvement
1,737 tracked enquiries at a £16.05 blended CPA.
A media walls installer (~£2,000 per job) had grown on referrals alone. Steady work, but no way to predict or scale it. We built a dual-platform system: Google Ads to catch high-intent searches, Meta Ads to build awareness with homeowners, every call and form tracked, budget moved to what worked month after month.
1,737Tracked conversions
£16.05Blended cost per acquisition
£27.9KAd spend, Google + Meta
What clients say
Five stars, from the people we've done it for.
★★★★★"Edward is an expert in his field and has only brought a driven attitude to provide quality results."
★★★★★"It was a pleasure working with Edward on our project. We were new to Google Ads and he walked us through it step by step, with insight that would have taken us a while to figure out. We'll definitely be using Edward again."
★★★★★"Eddy was the man. He answered all my questions and was very knowledgeable."
★★★★★"Excellent service. Would recommend, and will be using again."
★★★★★"Gave good tips and tricks on how to improve my Google Ads."
How we work
Understand. Plan. Launch. Scale.
No packages. We get to know your business, work out what it actually needs, build it, and grow it once the numbers stack up.
1
Get to know you
A free consultation to understand your business, your goals and how you win customers today.
2
Build the plan
We map out what will move the needle for you: the channels, the fixes, the targets. You sign it off before anything starts.
3
Get it live
Campaigns, pages and tracking set up properly and launched against the numbers we agreed.
4
Make it perform, then scale
Weekly optimisation and plain-English reporting. Once it's profitable and steady, we scale the spend.
Fit
We keep our client base intentionally small.
That means we're selective. Here's who we do our best work with, and who we're not right for.
A good fit
- Already generating business, with proof of sales
- Able to handle more leads operationally
- Committed to a 3+ month engagement
- £500+ monthly ad budget (£1,000+ recommended)
- Looking for a long-term partner, not a quick fix
Not right now
- Needs results this week
- Won't follow up on the leads generated
- Shopping purely on lowest price
- Resistant to testing and iteration
EE
Who you work with
Edward Eaton
Google Ads and Meta Ads specialist with a background in PPC strategy and conversion optimisation. The approach is deliberately data-driven and collaborative. You get a partner who shares the reasoning behind every decision, not a dashboard you never log into.
FAQ
Paid ads, answered straight.
What does Edward Eaton Marketing do?
Paid advertising and lead generation for service businesses: Google Ads, Meta Ads, conversion rate optimisation, and the tracking and CRM around them. One person running it hands-on, not an account passed around a team.
Which platforms do you run ads on?
Google Ads (Search, Performance Max, Local and Shopping) and Meta Ads (Facebook and Instagram). Most accounts use both, weighted to whatever is producing enquiries.
How much should I spend on paid ads?
Most service businesses start at £1,000 to £3,000 a month in ad spend, plus management. Below about £500 a month there usually is not enough data to optimise properly.
How long until paid ads work?
Enquiries usually arrive in the first few weeks. A reliable read on cost per lead takes two to three months while the account gathers data and wasted spend is cut.
What makes this different from other agencies?
The campaign is treated as one part of a system. The landing page, the tracking and the follow-up are built around it, so more of the spend ends up as a real, booked job rather than a click on a dashboard.
Which industries do you work with?
Home improvement, healthcare and physiotherapy, events and hospitality, product and e-commerce, education, and marketing agencies that need a paid-media backend.
Let's talk
Ready to turn ad spend into qualified enquiries?
Send a few details about your business and current spend. You'll get an honest view of whether we can help and what it would take, usually back to you within one working day.
Before you send
We're a fit if you're already generating business, can handle more leads, and have a monthly ad budget of £500+ (£1,000+ recommended). We ask for a 3-month minimum so the work has time to compound.