Done-for-you paid ads for service businesses
The whole system, not just the ad account. Campaigns, landing pages, tracking and automated follow-up, built and managed so ad spend turns into booked work, not just clicks on a dashboard.
A good ad pointed at a bad system still fails
We see accounts all the time where the ad itself is fine, targeted, well-written, decent click-through, and the business still isn't growing. The click lands on a generic page, nobody's sure if the enquiry that came through last Tuesday was tracked, and the lead sat in an inbox for three days before anyone called back. The ad was never the weak link. Everything after it was.
What you get
- Google Ads (Search, Performance Max, Local)
- Meta Ads (Facebook and Instagram)
- Landing pages and conversion rate optimisation
- GA4 and server-side tracking
- CRM setup and automated follow-up
- Weekly reporting in plain English
One system, end to end
Ads create the demand, the landing page converts it, tracking tells you what worked, and automation makes sure no enquiry goes cold. Run one piece or the whole thing. Selling products rather than services? See product ads.
Who it's for
- Service businesses already generating work that want a predictable pipeline
- A monthly ad budget of £500 or more (£1,000+ recommended)
- Able to handle more enquiries operationally
- In it for at least three months so the work can compound
Who it's not for
- Anyone who needs results this week
- Businesses that will not follow up on the leads generated
- Anyone shopping purely on lowest price
Understand. Plan. Launch. Scale.
No packages. We get to know your business, work out what it actually needs, build it, and grow it once the numbers stack up.
Get to know you
A free consultation to understand your business, your goals and how you win customers today.
Build the plan
We map out what will move the needle for you: the channels, the fixes, the targets. You sign it off before anything starts.
Get it live
Campaigns, pages and tracking set up properly and launched against the numbers we agreed.
Make it perform, then scale
Weekly optimisation and plain-English reporting. Once it's profitable and steady, we scale the spend.
★★★★★"Edward is an expert in his field and has only brought a driven attitude to provide quality results."
★★★★★"It was a pleasure working with Edward on our project. We were new to Google Ads and he walked us through it step by step, with insight that would have taken us a while to figure out. We'll definitely be using Edward again."
Common questions
Can I start with just one service?
Yes. Most clients start with the piece that is holding them back, usually Google Ads or the landing page, and add the rest once it is paying.
What does it cost?
Management is a monthly fee on top of ad spend, scoped to the work involved. Book a call and you will get a straight number.
Do you tie me into a long contract?
We ask for a three-month minimum because that is how long a proper read takes. After that it is rolling.
Do you act as our ad manager across both Google and Meta, or just one platform?
Both, run as one account rather than two separate ones. Most clients run Google Ads and Meta Ads together so search intent and social awareness feed the same pipeline, but starting with a single platform is fine too.
What actually makes this a system rather than just running ads?
The ad is one link in a chain: it has to hand off to a page built to convert that specific offer, the conversion has to be tracked accurately, and the lead has to be followed up automatically so it doesn't go cold. Run just the ad and you're leaving the other three links to chance.
Tell us where things stand
Share your current spend and targets. You'll get a straight answer on what's realistic and how we'd get there.