Hey Im Edward!
I’m a UK based performance marketing manager specialising in Google Ads, Meta Ads, CRO, and CRM systems for service-based businesses and agencies. I help brands generate high-quality leads, scale profitably, and build reliable acquisition systems.
Founder of Edward Eaton Marketing and a dedicated performance marketing partner for service-based businesses and agencies that want more than “just ads.” I help service providers generate consistent, profitable leads through data-backed Meta and Google Ads, supported by a full-funnel strategy, clean tracking, and marketing systems that make real growth predictable. I’m not just running campaigns; I’m building and leading a performance-driven backend partner that’s obsessed with real business results, not vanity metrics.
Over the last 5+ years in performance marketing, I’ve generated thousands of qualified leads across industries like healthcare, home improvement, luxury travel, hospitality, event professionals, and agencies. My passion for PPC and paid advertising goes beyond pushing buttons in Ads Manager, it’s about creating results-driven strategies that fuel your revenue. That means fixing broken funnels and tracking so you finally know what’s working, tightening targeting, and building performance-focused growth systems that increase ROI, not just ad spend.
As a Google Ads and Meta Ads specialist with a strong focus on Conversion Rate Optimisation (CRO), I make sure paid traffic actually converts, turning more of your visitors into enquiries, bookings, and sales. Whether you’re scaling a service-based business, growing an e-commerce store, or you’re an agency needing a reliable backend brain, I provide tailored strategies and execution that align with your goals. You won’t be “just another account” you’ll have a founder-level partner in your corner, with transparent communication, real-time insights, and a data-driven approach that continuously optimises your campaigns and customer journey for conversions and profitability.
Lead's Generated
5000+
Accounts Optimsed
1000+
Spend Managed
+1m
Years In Marketing
4+
My Core Specialties
My work combines paid acquisition (Google Ads & Meta Ads), conversion rate optimisation, and backend systems to turn traffic into qualified leads, customers, and long-term growth. Every strategy is data-led, conversion-focused, and built to scale profitably.
Full-service performance marketing that attracts, engages, and converts consistent leads through high-impact paid ads, CRO, CRM systems, smart automations, and data-driven digital strategy built for scalable, predictable growth.
Strategic Growth Partnering
My Case Studies
See the Data-Driven Results: Explore My Experience and Industry-Specific Case Studies
Home Improvement
Providing A Quality Service To Home Improvement Businesses.
Healthcare
Achieving Results For Healthcare Businesses.
Events and Hospitality
Working Event Professionals For Tailored Paid Advertising
Advertising And Media
Setting Up a Lead Generation Campaign For A Digital Marketing Agency.
Product
Consulting And Providing Campaigns For Product Based Business.
Reviews
Healthcare Clinic Paid Ads Case Study: See the Impact of My Healthcare PPC Campaigns
From Unpredictable Lead Flow to Full Clinic Capacity: The PPC Strategy Behind a 32.9x ROI
a healthcare clinic struggling with inconsistent patient enquiries, needed a reliable way to attract high-intent patients and keep their appointment schedule full. They had previously tried Meta and Google ads, but required a more precise strategy, stronger funnel development, and a results-driven approach to generate predictable growth and measurable ROI.
Media Walls Paid Ads Case Study: See the Impact of My Media Walls PPC Campaigns
See How I Helped A Media Wall Company Increase Leads by +300% With A 32x ROAS
My client, a media wall installation business, was looking to significantly
boost their lead generation and customer inquiries through a targeted
digital advertising campaign. The client had previous efforts advertising
on Meta and Google but needed new full development, better results and
service.
Ready To Grow? Let's Talk.
Book a call or fill out the form below, I’ll review where you are, where you want to go, and what needs to happen next