Media walls installer: from referrals to a predictable pipeline
A media walls installer (~£2,000 per job) had grown almost entirely on referrals. We built a dual-platform system that produced 1,737 tracked enquiries at a £16.05 blended cost per enquiry.
Google Ads: 1,050 conversions · £16.2K spend · £15.46 CPA · 5.32% conversion rate. Meta Ads: 687 leads · £11.7K spend · £17.01 CPA.
The challenge
Steady work, but no way to forecast or scale it. Past ad attempts had burned budget with no measurable return, and at ~£2,000 per install the enquiries needed to be qualified, not just high in volume.
What we did
A dual-platform system, managed hands-on. Google Ads on high-intent searches ("media wall installers near me"), Meta Ads building awareness with homeowners using finished-install creative and a free-consultation offer. Intent-matched landing pages, every call and form tracked, budget shifted to the best keywords and audiences month over month.
The result
A steady, trackable flow of qualified enquiries at a cost well below typical home-improvement benchmarks, and a CPA that held as spend scaled rather than climbing.
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