Healthcare clinic: a flat Google Ads account, rebuilt
An existing account was spending money and getting clicks, but not enough quality enquiries to justify it. Rather than tweak it, we rebuilt it: 92 tracked enquiries at a $45.61 cost per enquiry.
2.63K clicks · 36.5K impressions · October 2022 to May 2023. USD account.
The challenge
Ads were running but results were flat. The campaign structure wasn't working, ad messaging wasn't aligned with patient intent, and landing pages weren't converting. There was no connection between spend and outcomes. The account needed a full rebuild, not adjustments.
What we did
A full audit to uncover the gaps and wasted spend, then a rebuild: campaign structure redesigned around clear themes (condition-specific searches paired with core service campaigns), messaging aligned to patient pain points with one clear next step, tailored landing pages, and full-funnel tracking of every call and form.
The result
A previously flat setup turned into a tracked funnel with a clear cost per qualified enquiry. 92 conversions at $45.61 reflects a functioning funnel replacing one that had no visibility into what its spend was producing.
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