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Edward Eaton marketing
Paid Search
Paid search highlights your product or service on search engines as potential customers actively look for you!
Generate quality conversions like sales, calls and form fills and never worry about a new lead again
Paid search is a powerful tool when used right!
Harness the power of paid search with confidence! As your dedicated specialist, I ensure optimal success through expert management and experience.
I mainly work with Google and Bing ads as they dominate the market share of search volume and revenue.
Controlled Targeting
Only Pay Per click
Quality Data And Tracking
Controlled Budgets
Generate Relevent Traffic
My Paid Search Services
Set Up
Audit
Management
Upon understanding your goals and business, I craft top-notch, structured paid search campaigns. Through thorough market and keyword research, I guarantee your ads, copy, and strategy excel in the competitive landscape of paid search advertising and auctions.
Engaging in paid search ads? Eager for an expert review to optimize and implement best practices? Reach out to me, provide access, and I'll conduct a thorough audit. You'll receive a comprehensive action plan, ensuring your paid search campaigns become genuinely profitable!
Optimize your paid search ads with my 30-day rolling retainer. Includes thorough keyword and market research, account setup, and campaign audit. My focus is on delivering consistent, measurable results to assess the effectiveness of a paid search strategy for your business.
Consultation
Keyword Research
Analytics & Tracking
Schedule a 1-hour 1-on-1 consultation to dive deep into all things paid search. Choose between a phone call or a digital face-to-face meeting where you can screen-share your campaigns for a more interactive and insightful discussion.
Keyword research identifies search terms utilized by your target audience on search engines. This valuable data can be leveraged in various ways, from optimizing content and SEO to supporting an effective paid search strategy.
Uncertain about the accuracy of your ad tracking? Ensuring robust conversion tracking is crucial for comprehending your paid search performance and audience insights. I'll establish effective tracking systems and provide guidance on any related needs you may have
Other Paid Search Aspects
Landing Pages
While i will get your ads performance to the max potential all that doesnt matter if the traffic goes to pages not tailored for the ads and conversions, i can develop or optimse pages that give your paid traffic the best oppotunity for results.
Analytics & Tracking
Using tools like Google Analytics 4 and Google Tag Manager we can track your ads and pages effiecently to get valuble data to review performance and make edicated decisions within the business.
Remarketing
The data you have and pay for can be used in many differtn ways, but one of the most profitible and effective ways of using it is by retargeting ads to audiences that have already interacted with your pages and ads.
My Process
1
Planning
Get in contact with me so i can understand your goal and objective and i can start to know if paid search will work for you or what options there may be.
2
Development
Once i know your goals and needs i will do all the market and keyword research needed to create a plan and strategy to ensure we can create a quality campaigns to drive results and a ROI.
3
Ready To Go
Once planned i will be creating the campaigns, structure, ad copy and tracking to get ready for the ads to go live and traffic can start to generate to your page's or taliored landing pages created by me.
4
Optimse
As soon as the ads have gatherd data and results i can look to optimse the campaigns to maintiain succsess and scale the campiagns we current have running .
Whats Included With Management?
Full Management
Campaign Audit
Google/ Bing Ads
Keyword Research
My full management works on a 30-day rolling retainer including everything and beyond with an unlimited service from me!
In the case of campaigns you already have I will ensure they are optimised and structured correctly.
Google and Bing ads will be the platforms not just of my preference but the platforms best for success.
Keyword research has to happen regularly and when creating new campaigns to understand the scope and structure.
Remarketing
Tracking & Reporting
Data Analysis & Optimseation
Display & YouTube
Target audiences that have already interacted with your business before with quality strategic ads.
Ensuring your pages and ads are tracked efficiently is essential for remarketing and understanding your audience.
Regularly I will be reviewing your ads, auction and market data to optimise for the best performance, ROI and negate wasted ad spend.
While I am managing your paid search I am happy to also try and manage display and video advertising if requested.
Platforms
Stats & Facts
Paid Search is a powerful advertising strategy when done right just see the stats benefits and facts of pad search.
80%
Google Ads can increase your brand awareness by 80%.
75%
75% of people think that paid ads make it easier to find the information they want.
50%
50% of customers arriving at a site through paid ads are more likely to buy
39% is how much paid search accounted for in advertisers’ budgets.
Paid search advertising returns $2 for every $1 spent
Google’s Ad Revenue Was $54.48 Billion in Q3 2022
46%
The first 3 paid advertising spots get 46% of the clicks on the page.
50%
The first 3 paid advertising spots get 46% of the clicks on the page.
75%
75% of people think that paid ads make it easier to find the information they want.
Who Am I?
My name is Edward Eaton and i specialise in paid search lead generation for local service-based businesses, and in my entirety i get your phones ringing, forms filled and actions to be taken upon your business and pages via quality paid traffic, i specialise in what i do because i have the experience and the confidence i will bring value to businesses via paid search as i have done
Do You Want A Consultation?
Book a free strategy and lets develop something great
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