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Edward Eaton mARKETING
Paid Social
Paid Social is a powerful tool for enhancing visibility, targeting specific audiences, and achieving marketing goals.
By crafting compelling ads and content strategically tailored to the right platforms in the moment, we can achieve tangible results from our social media efforts."
Paid Social is a powerful tool when used right!
I can ensure that your paid search in my hands gives you the best opportunity for success with a dedicated experienced specialist in your corner.
I mainly work with the social media more relevant to your target audience.
Fast Results
Only Pay Per click
Quality Data And Tracking
Controlled Budgets
Generate Relevent Results
Types Of Social Ads
Display Ads
Traditional banner-style ads that appear on various sections of a webpage.
Carousel Ads
Interactive ads that allow users to swipe or click through a series of images or videos.
Video Ads
Ads presented in video format, often on platforms like YouTube or within social media feeds.
Dynamic Ads
Personalized ads that automatically show different products to different users based on their previous interactions with a website or app.
Lead Generation Ads
Ads designed to collect information from users interested in a product or service.
Photo Ads
Single-image ads that are effective for promoting products or brand imagery.
And More!
The choice depends on the target audience, campaign objectives, and the nature of the content being promoted.
Whats Included With Management?
Full Management
Campaign Audit
Facebook/ Insta Ads
Market/ Competitor Research
My full management works on a 30-day rolling retainer including everything and beyond with an unlimited service from me!
In the case of campaigns you already have I will ensure they are optimised and structured correctly.
Google and Bing ads will be the platforms not just of my preference but the platforms best for success.
Market/ Competitor Research has to happen regularly and when creating new campaigns to understand the scope and structure.
Remarketing
Tracking & Reporting
Data Analysis & Optimseation
Display & YouTube
Target audiences that have already interacted with your business before with quality strategic ads.
Ensuring your pages and ads are tracked efficiently is essential for remarketing and understanding your audience.
Regularly i will be reviewing your ads, auction and market data to optimise for the best performance, ROI and negate wasted ad spend.
While I am managing your paid search I am happy to also try and manage display and video advertising if requested.
Other Landing Page Aspects
Analytics & Tracking
Utilizing tools such as Google Analytics 4 and Google Tag Manager, we can track your ads and pages, obtaining valuable data to review performance and make informed decisions within your business.
Remarketing
The data you acquire, which you invest in, holds immense potential. One highly profitable and effective application is retargeting ads to audiences that have previously engaged with your pages and ads.
CRM Interfration
When your landing pages are effective and leads are flowing in, I ensure smooth management by seamlessly integrating your landing pages with a CRM system, making the lead nurturing easier than ever.
My Process
1
Planning
Get in contact with me so we can start to develop a plan!
2
Development
Once planned i will be developing and creating the servce required.
3
Ready To Go
From this point, the service will be created and ready to go or set live
4
Review
A review or management will happen to ensure the service is optimsed and taliored.
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